Human cognition is essentially a series of predictions based on interior models. We don’t experience the world directly; instead, our brains—encased in the dark confines of our skulls—rely on sensory inputs to interact with our surroundings. We construct expectations about what we will observe, hear, and consider, using our past experiences as a guide, and then act on those predictions. These predictions are continually being tested and adjusted in light of new sensory inputs.
A marketing plan is likewise an evolving predictive model of the world.
It makes predictions about what people will perceive, remember, think, talk about, and what actions they will take based on aggregated observations and data. The more closely the model maps to the real world, the more predictive value it has. And the more granular the model is, the more effectively campaigns can connect with potential customers’ actual values, emotions, and intentions.
BMG specializes in creating granular, accurate predictive maps of your customer base. We do this by leveraging the expertise of business leaders and collecting actionable data about your customers directly from website interactions, social media, and other signals. Each promotional campaign is both a means to a sales objective AND a foray out into the real world to generate new data inputs to update our predictive models.
Common Deliverables
Market Assessments
Understand your market size and dynamics, identify your target audience, and learn about their unique needs.
Positioning and Messaging
Differentiate your company with a unique value proposition and clearly communicate it to your audience.
Demand Creation
Create campaigns that engage prospects and fill your sales funnel.
Funnel Optimization
Map your sales and marketing processes to the buyer’s journey and improve conversions from lead to sale and beyond.
Fractional and Interim Leadership
Expand your internal team and gain executive experience without the full-time cost.
Go-to-Market Strategy
We will build a map of how you add value to your customers and what their journey looks like, including critical touchpoints, storylines, challenges, and conversion metrics at each stage. Understand how to capture the attention of new customers, drive consideration of your products and solutions, and drive conversions.
Content Marketing Strategy
Build out the structure for your overarching storylines for the coming year. Create content that reinforces values, stimulates emotion, and solves customer problems. We can help with product features, demos, tips, FAQs, behind-the-scenes glimpses, customer profiles, and more. Connect with your customers on a deeper level and build your brand through engaging storytelling.
SEO Analysis
Drive search traffic to your website with a comprehensive SEO analysis. We will identify your top performing keywords and competitive ranking targets. Gain a better understanding of customer intent and optimize your content to grow organic discovery and improve search ranking.
Launch or Critical Campaign Optimization
Ensure the success of vital company initiatives with a focused analysis and optimization plan. We will fine-tune your launch or campaign to maximize impact and achieve desired results.
Analytics and Optimization
Leverage our knowledge of key performance indicators to build a customized Marketing Performance Dashboard for your business. Establish baselines for comparison and optimize campaigns through iteration and testing. Magnify the impact of high-performing content and minimize the impact of underperforming ones.
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For more information about these services and other critical functions BMG can perform for you, go ahead and Contact Us today!