BMG has considerable experience leveraging AI on behalf of small teams. If you have just dabbled with the new AI tools, let BMG train your team to effectively use AI at every stage of their marketing practice.
BMG currently uses AI to enhance the power and efficiency of our marketing strategies, content and messaging, coding, and data analysis with two important caveats:
- No AI output is ever used as a final product. AI is very helpful for brainstorming, drafting, and analysis, but it is frequently wrong (often in useful and instructive ways). All content is reviewed, revised, and polished by people before publication.
- No proprietary or sensitive information is ever used as the basis for an AI prompt by BMG—only publicly available material.
Common AI Activities at BMG
Research
- Definitions, first stop for research
- Surveying the internet for trends, topics, or commonly held opinions
- Getting the lay of the land of an industry or topic
- Competitive research
Content
- Placeholder text and imagery for mockups for directional discussions
- Building outlines out of collected notes
- Brainstorming: Uploading content to date and asking for more ideas
- Zero drafting: Before my first draft
- Editing or polishing drafted text
- Rewriting in a certain tone, to a certain audience, or at a certain grade level
- Breaking content up into chunks for social media
Analysis
- Summarizing or bullet-pointing collected articles, interviews, or transcripts
- Looking for patterns and correlations in collected data
- Suggesting keywords or content based on collected content
- Straw-manning arguments
Coding
- Writing basic Python scripts
AI tools are as critical to BMG’s workflow as electricity or internet connectivity itself.
Let us put our expertise to work on your behalf.